{"id":6419,"date":"2018-05-23T14:51:22","date_gmt":"2018-05-23T12:51:22","guid":{"rendered":"https:\/\/www.cedreetrondins.com\/?p=6419"},"modified":"2018-05-30T17:03:37","modified_gmt":"2018-05-30T15:03:37","slug":"chamber-of-commerce-and-industry-brittany","status":"publish","type":"post","link":"https:\/\/www.cedreetrondins.com\/en\/our-news\/newspaper\/chamber-of-commerce-and-industry-brittany\/","title":{"rendered":"Chamber of Commerce and Industry Brittany"},"content":{"rendered":"

Chamber of Commerce and Industry Brittany<\/span><\/h2>\n

C\u00e8dre & Rondins :\u00a0from Quebec to Europe via Finist\u00e8re, white cedar furniture is exported<\/span><\/h2>\n
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Julie Menez, March 30th, 2018<\/h3>\n

Chamber of Commerce and Industry Brittany<\/span><\/p>\n

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Depuis Pont-de-Buis, dans le Finist\u00e8re, l’entreprise C\u00e8dre & Rondins diffuse l’esprit de la Belle Province et des trappeurs sur notre continent. Distributeur exclusif en Europe pour un fabricant de meubles en c\u00e8dre blanc, le dirigeant, Renan Patris, mise sur une strat\u00e9gie multi-canal, via la vente en ligne, les salons et un r\u00e9seau de revendeurs qu’il cherche \u00e0 \u00e9toffer, en France et en Allemagne, notamment.<\/p>\n<\/div>\n

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C’est la passion du Qu\u00e9bec et du Canada qui a pouss\u00e9 Renan Patris \u00e0 fonder la soci\u00e9t\u00e9 d’import export de meubles C\u00e8dre\u00a0& Rondins. Apr\u00e8s avoir fait ses \u00e9tudes \u00e0 Montr\u00e9al et y avoir travaill\u00e9 dans le domaine du tourisme, le Finist\u00e9rien a d\u00e9cid\u00e9 de commercialiser du mobilier tr\u00e8s typ\u00e9, fabriqu\u00e9 en c\u00e8dre blanc, un bois non-trait\u00e9 et imputrescible.<\/p>\n

L’aventure a commenc\u00e9 par s’\u00e9crire sur le Web, avec un premier site d’e-commerce d\u00e8s 2016, qui a \u00e9t\u00e9 refait fin 2017<\/strong>. “J’ai\u00a0choisi une agence recommand\u00e9e par la Chambre de commerce et d’industrie m\u00e9tropolitaine Bretagne ouest. Je participe aussi aux ateliers SoluTIC<\/a> propos\u00e9s par la CCI et la Chambre des m\u00e9tiers et de l’artisanat du Finist\u00e8re<\/strong>. Une fois par mois, il y a des ateliers toujours enrichissants, par exemple ‘savoir ma\u00eetriser et param\u00e9trer Google Analytics’, ou l’\u00e9tude du parcours client sur le site, jusqu’\u00e0 la validation de son panier.<\/em>” Des temps indispensables pour le e-commer\u00e7ant !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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E-commerce : bient\u00f4t un site multilingue<\/h2>\n

Sur le site de C\u00e8dre & Rondins<\/a><\/strong>, le panier moyen est entre 400 et 500 \u20ac<\/strong> et son dirigeant note que les soldes du d\u00e9but d’ann\u00e9e\u00a0ont bien fonctionn\u00e9, avec notamment des clients qui ont repass\u00e9 commande, sit\u00f4t leurs premiers achats re\u00e7us. “J’y vois le signe que le produit s\u00e9duit vraiment les clients !<\/em>“<\/p>\n

Le site et la e-boutique vont prochainement \u00eatre traduits en anglais et en allemand. Suivront ensuite l’italien, l’espagnol… Car l’entreprise finist\u00e9rienne veut s\u00e9duire une client\u00e8le europ\u00e9enne et \u00e9galement trouver des revendeurs notamment en Allemagne.\u00a0“Il y a d\u00e9j\u00e0 un maillage sur le territoire fran\u00e7ais, avec une dizaine de points de vente, et le d\u00e9veloppement commence en Europe<\/em>.” Allemagne, Luxembourg, Pays-Bas, Espagne, Italie, Angleterre… L’entreprise finist\u00e9rienne, qui a l’exclusivit\u00e9 pour commercialiser ces produits qu\u00e9b\u00e9cois en Europe,\u00a0a fait appel \u00e0\u00a0Bretagne Commerce International pour acc\u00e9l\u00e9rer son d\u00e9veloppement<\/a>\u00a0\u00e0 l’international<\/strong>, aupr\u00e8s des particuliers comme des professionnels.<\/p>\n

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Une double cible : les particuliers et les professionnels<\/h2>\n

En effet, le style et la robustesse de ce mobilier en bois (il peut rester dehors par tous les temps, toute l’ann\u00e9e)s\u00e9duit les deux cibles<\/strong>. Ainsi, le dirigeant de C\u00e8dre & Rondins multiplie-t-il sa participation \u00e0 des \u00e9v\u00e9nements grands publics (type “F\u00eate des Plantes”) mais aussi \u00e0 des \u00e9v\u00e9nements B2B\u00a0comme\u00a0le Salon europ\u00e9en des \u00e9quipements et professionnels du tourisme (Sett).<\/p>\n

D’ailleurs, C\u00e8dre & Rondins est partenaire de la F\u00e9d\u00e9ration nationale des G\u00eetes de France<\/strong>. C’est-\u00e0-dire que les adh\u00e9rents G\u00eetes de France ont acc\u00e8s \u00e0 une offre exclusive. De plus, “une partie de la gamme est conforme \u00e0 la norme NF P99-610 pour le mobilier d’ambiance et mobilier urbain<\/strong>. C’est-\u00e0-dire que certains des\u00a0meubles que nous proposons sont agr\u00e9\u00e9s en termes de stabilit\u00e9 et de robustesse et aussi qu’ils ne peuvent pas basculer, m\u00eame si des enfants les escaladent !<\/em>” La nature du bois utilis\u00e9, non trait\u00e9, s\u00e9duit aussi ceux qui recherchent une d\u00e9coration originale et saine : “Le mobilier ne d\u00e9gage aucune \u00e9manation toxique mais au contraire, il a une odeur agr\u00e9able !<\/em>” Pour autant, il peut \u00eatre verni\u00a0ou peint.<\/p>\n

Produit phare de C\u00e8dre & Rondins, l’embl\u00e9matique Adirondack<\/h2>\n

Parmi les chaises, les bancs ou encore les tables, le produit le plus embl\u00e9matique de C\u00e8dre & Rondins c’est le fauteuil Adirondack<\/strong>, dont le mod\u00e8le est n\u00e9 en 1903, sur la cha\u00eene de montagnes du m\u00eame nom, au nord-est de New York, et a \u00e9t\u00e9 pens\u00e9 pour \u00eatre “la meilleure chaise du monde \u00e0 l’assise parfaite”. Avec son mobilier typiquement nord-am\u00e9ricain, l’entreprise finist\u00e9rienne s\u00e9duit\u00a0notamment une cible \u00e0 laquelle elle n’avait pas forc\u00e9ment pens\u00e9 : celle des fans de country !<\/p>\n

Bient\u00f4t du bardage en c\u00e8dre blanc<\/h2>\n

Parmi les nouveaut\u00e9s 2018, la gamme de fauteuils s’est enrichie de rocking-chairs et de balancelles avec portique. Surtout, l’activit\u00e9 va se diversifier quelque peu avec la vente de lits mais surtout de bois de bardage pour couvrir la fa\u00e7ade des maisons. Il s’agit en cel\u00e0 pour l’entreprise finist\u00e9rienne de r\u00e9pondre \u00e0 une vraie demande<\/strong>, le caract\u00e8re naturel et imputrescible du c\u00e8dre blanc jouant, l\u00e0 encore, en sa faveur.<\/p>\n

En 2017, C\u00e8dre & Rondins a quadrupl\u00e9 son chiffre d’affaires de 2016<\/strong>. Et Renan Patris ne m\u00e9nage pas ses efforts pour que 2018 soit aussi une bonne ann\u00e9e. Il touche du bois !<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Chamber of Commerce and Industry Brittany C\u00e8dre & Rondins :\u00a0from Quebec to Europe via Finist\u00e8re, white cedar furniture is exported…<\/span><\/p>\n","protected":false},"author":2,"featured_media":5996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-6419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newspaper"],"acf":[],"yoast_head":"\nChamber of Commerce and Industry Brittany - C\u00e8dre & Rondins<\/title>\n<meta name=\"description\" content=\"Chamber of Commerce and Industry Brittany - March 30th, 2018 - C\u00e8dre & Rondins :\u00a0from Quebec to Europe via Finist\u00e8re, white cedar furniture is exported - Press article\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cedreetrondins.com\/en\/our-news\/newspaper\/chamber-of-commerce-and-industry-brittany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chamber of Commerce and Industry Brittany - 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